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~person:"Abdul Rahman Zahari"
~person:"Dwivedi, Abhishek"
~subject:"Brand image"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Brand image
Brand management
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Markenführung
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Brand equity
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Consumer behaviour
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Konsumentenverhalten
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USA
2
Value equity
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Advertising effects
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Aktiengesellschaft
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Beziehungsmarketing
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Brand Equity
1
Brand extension
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Brand extensions
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Brand loyalty
1
Brands
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COVID-19
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Celebrity endorsement
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Celebrity-Werbung
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Coronavirus
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Corporate Social Responsibility
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Corporate social responsibility
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Customer satisfaction
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Customer value
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Einzelhandel
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Feedback
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Feedback effects
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International marketing
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Internationales Marketing
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Listed company
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Malaysia Public Listed Companies
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Abdul Rahman Zahari
Dwivedi, Abhishek
Gil Saura, Irene
7
Guzman, Francisco
7
Lévy Mangin, Jean-Pierre
6
Anselmsson, Johan
5
Calvo-Porral, Cristina
5
Liu, Chih-Hsing
5
Wong, IpKin Anthony
5
Berenguer Contrí, Gloria
4
Christodoulides, George
4
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Kaufmann, Hans Rüdiger
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Keller, Kevin Lane
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Khan, Bilal Mustafa
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Paul, Justin
4
Rahman, Mahabubur
4
Schivinski, Bruno
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Shuv-Ami, Avichai
4
Anabila, Peter
3
Augusto, Mário Gomes
3
Barrio-García, Salvador del
3
Butt, Muhammad Mohsin
3
Chahal, Hardeep
3
Ekinci, Yuksel
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Gray, David
3
Iglesias, Oriol
3
Lambkin, Mary
3
Luce, Fernando Bins
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Markovic, Stefan
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Mathur, Manisha
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Mirzaei, Abas
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Mishra, Abhishek
3
Oliveira, Marta Olivia Rovedder de
3
Silveira, Cleo Schmitt
3
Tran Trung Vinh
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Verma, Priyanka
3
Šerić, Maja
3
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Australasian marketing journal
1
Journal of Asian finance, economics and business : JAFEB
1
Journal of contemporary marketing science
1
The journal of consumer marketing
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Are you alright brand equity? : analysis of the top 100 global brands during COVID-19 outbreaks
Abdul Rahman Zahari
;
Elinda Esa
- In:
Journal of contemporary marketing science
7
(
2024
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10014528461
Saved in:
2
The effect of corporate social responsibility practices on brand equity : an examination of Malaysia's top 100 brands
Abdul Rahman Zahari
;
Elinda Esa
;
Jegatheesan Rajadurai
; …
- In:
Journal of Asian finance, economics and business : JAFEB
7
(
2020
)
2
,
pp. 271-280
Persistent link: https://www.econbiz.de/10012667303
Saved in:
3
Holistic consumer evaluation of retail corporate brands and impact on consumer loyalty intentions
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
Australasian marketing journal
24
(
2016
)
1
,
pp. 69-78
Persistent link: https://www.econbiz.de/10011484680
Saved in:
4
Celebrity endorsement, self-brand connection and consumer-based brand equity
Dwivedi, Abhishek
;
Johnson, Lester W.
;
McDonald, Robert E.
- In:
The journal of product & brand management
24
(
2015
)
5
,
pp. 449-461
Persistent link: https://www.econbiz.de/10011443002
Saved in:
5
Brand extension feedback effects : towards a mediated framework
Dwivedi, Abhishek
;
Merrilees, Bill
- In:
The journal of consumer marketing
30
(
2013
)
5
,
pp. 450-461
Persistent link: https://www.econbiz.de/10009788867
Saved in:
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