The effect of corporate social responsibility practices on brand equity : an examination of Malaysia's top 100 brands
Abdul Rahman Zahari, Elinda Esa, Jegatheesan Rajadurai, Noor Azlinna Azizan, Puteri Fadzline Muhamad Tamyez
| Year of publication: |
2020
|
|---|---|
| Authors: | Abdul Rahman Zahari ; Elinda Esa ; Jegatheesan Rajadurai ; Noor Azlinna Azizan ; Puteri Fadzline Muhamad Tamyez |
| Published in: |
Journal of Asian finance, economics and business : JAFEB. - Seongnam, Gyeonggi, South Korea : Korea Distribution Science Association, ISSN 2288-4645, ZDB-ID 2929132-X. - Vol. 7.2020, 2, p. 271-280
|
| Subject: | Corporate Social Responsibility | Brand Equity | Malaysia Public Listed Companies | Malaysia | Corporate social responsibility | Markenimage | Brand image | Markenführung | Brand management | Aktiengesellschaft | Listed company |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.13106/jafeb.2020.vol7.no2.271 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012667303