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~person:"Abdullahi, Shafiu Ibrahim"
~person:"Cayabyab, Ysa Marie"
~person:"Chock, T. Makana"
~subject:"Advertising effects"
~subject:"empirical"
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Advertising effects
empirical
Advertising regulation
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Abdullahi, Shafiu Ibrahim
Cayabyab, Ysa Marie
Chock, T. Makana
Eisenberg, Matthew
7
Avery, Rosemary J.
6
Cawley, John
3
Cawley, John H.
3
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International journal of advertising : the review of marketing communications
1
Journal of marketing communications
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Middle East journal of management : MEJM
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ECONIS (ZBW)
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Consumer perceptions of online advertising of weight loss products : the role of social norms and perceived deception
Lim, Joon Soo
;
Chock, T. Makana
;
Golan, Guy J.
- In:
Journal of marketing communications
26
(
2020
)
2
,
pp. 145-165
Persistent link: https://www.econbiz.de/10012203402
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2
A macro-level assessment of introducing children food advertising restrictions on children's unhealthy food cognitions and behaviors
Lwin, May O.
;
Yee, Andrew Z. H.
;
Lau, Jerrald
;
Ng, …
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 990-1011
Persistent link: https://www.econbiz.de/10012395637
Saved in:
3
Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience
Abdullahi, Shafiu Ibrahim
- In:
Middle East journal of management : MEJM
5
(
2018
)
3
,
pp. 191-206
Persistent link: https://www.econbiz.de/10011958049
Saved in:
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