Measuring consumer perception of ethical issues in advertising : evidence form Nigerian advertising audience
Year of publication: |
2018
|
---|---|
Authors: | Abdullahi, Shafiu Ibrahim |
Published in: |
Middle East journal of management : MEJM. - Genéve [u.a.] : Inderscience Enterprises, ISSN 2050-3636, ZDB-ID 2734434-4. - Vol. 5.2018, 3, p. 191-206
|
Subject: | ethics | advertising | consumers | logit model | conspicuous | Nigeria | religion | empirical | immorality | deception | advertising offence | controversial advert | Konsumentenverhalten | Consumer behaviour | Werbung | Advertising | Ethik | Ethics | Werbewirkung | Advertising effects | Werbebeschränkung | Advertising regulation | Online-Marketing | Internet marketing | Religion |
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