//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Abedi, Vahideh Sadat"
~person:"Agrawal, Meenu"
~source:"econis"
~subject:"Advertising media"
~subject:"Target group"
~subject:"Werbeträger"
~subject:"Zielgruppe"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbebotschaft"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising media
Target group
Werbeträger
Zielgruppe
Advertising planning
2
Werbeplanung
2
Advertising
1
Advertising effects
1
Consumer behaviour
1
Consumer protection
1
India
1
Indien
1
Konsumentenverhalten
1
Ländlicher Raum
1
Rural area
1
Theorie
1
Theory
1
USA
1
United States
1
Verbraucherschutz
1
Werbewirkung
1
Werbung
1
advertising budget allocation
1
advertising threshold effect
1
branch and cut method
1
media planning
1
nonlinear and nonseparable knapsack problem
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
2
Author
All
Abedi, Vahideh Sadat
Agrawal, Meenu
Pepels, Werner
5
Steffenhagen, Hartwig
4
Galeotti, Andrea
3
Unger, Fritz
3
Anderson, Simon P.
2
Baetzgen, Andreas
2
Baik, Alicia
2
Broadbent, Simon
2
Bruhn, Manfred
2
Dahlén, Micael
2
Danaher, Peter J.
2
Jones, John Philip
2
Kazbare, Laura
2
King, Stephen
2
Larson, Nathan
2
Marx, Anne
2
Moraga-González, José L.
2
Nyren, Chuck
2
Pelsmacker, Patrick de
2
Schultz, Don E.
2
Stammermann, Ludger
2
Streich, Michael
2
Thomas, Wolfgang
2
Zhang, Jianqiang
2
Aggarwal, Sugandha
1
Aleksandrovs, Leonids
1
Bachmüller, Tobias
1
Baron, Roger B.
1
Beckmann, Klaus J.
1
Benavides, Cristóbal
1
Berning, Joshua
1
Blakeman, Robyn
1
Block, Martin P.
1
Bombe, Sandra
1
Boyle, Brett
1
Broberg, Oskar
1
Brown, Lyndon O.
1
Burton, Scot
1
more ...
less ...
Published in...
All
Journal of the Operational Research Society : OR
1
Source
All
ECONIS (ZBW)
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
2
Rural marketing, media planning and consumer protection
Agrawal, Meenu
-
2016
Persistent link: https://www.econbiz.de/10011617223
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->