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~person:"Abedi, Vahideh Sadat"
~person:"Canbazoglu, Ruziye"
~source:"econis"
~subject:"Advertising"
~subject:"Market research"
~subject:"Werbeträger"
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Abedi, Vahideh Sadat
Canbazoglu, Ruziye
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Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Journal of the Operational Research Society : OR
1
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ECONIS (ZBW)
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Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
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2
How does shifting ad budgets impact trust in advertising media?
Eisend, Martin
;
Knoll, Silke
;
Schmidt, Susanne
; …
- In:
Current insights and future trends : [extended versions …
,
(pp. 353-363)
.
2012
Persistent link: https://www.econbiz.de/10009748086
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