How does shifting ad budgets impact trust in advertising media?
Year of publication: |
2012
|
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Authors: | Eisend, Martin ; Knoll, Silke ; Schmidt, Susanne ; Canbazoglu, Ruziye |
Published in: |
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]. - Wiesbaden : Springer Gabler, ISBN 3-8349-4290-1. - 2012, p. 353-363
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Subject: | Werbeplanung | Advertising planning | Werbeträger | Advertising media | Betriebliche Budgetierung | Corporate budgeting | Vertrauen | Confidence |
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