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~person:"Abirami, U."
~person:"Dennis, Charles"
~person:"Hung, Kineta"
~subject:"Brand image"
~subject:"Social Web"
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Brand image
Social Web
Celebrity endorsement
9
Celebrity-Werbung
9
Advertising effects
6
Werbewirkung
6
Consumer behaviour
5
Konsumentenverhalten
5
Brand management
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China
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Abirami, U.
Dennis, Charles
Hung, Kineta
Erfgen, Carsten
6
Roy, Subhadip
5
Usman, Osly
5
Sattler, Henrik
4
Arora, Nilesh
3
Budzinski, Oliver
3
Foroudi, Pantea
3
Hussain, Shahzeb
3
Klucharev, Vasily
3
Melewar, T. C.
3
Parsad, Chandan
3
Pradhan, Debasis
3
Prashar, Sanjeev
3
Rijpkema, Mark
3
Smit, Gitty
3
Stallen, Mirre
3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Ilicic, Jasmina
2
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2
Johnson, Lester W.
2
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European business review
1
Exploring the rise of fandom in contemporary consumer culture
1
International journal of consumer studies
1
International journal of economic research
1
Journal of business research : JBR
1
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ECONIS (ZBW)
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1
Will social media celebrities drive me crazy? : exploring the effects of celebrity endorsement on impulsive buying behavior in social commerce
Shao, Zhucheng
;
Ho, Jessica Sze Yin
;
Tan, Garry Wei-Han
; …
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014531757
Saved in:
2
Examining the effects of celebrity negative publicity on attitude to, and reputation of, brand and corporation, directly and based on moderating factors
Hussain, Shahzeb
;
Pascaru, Olga
;
Priporas, Constantinos …
- In:
European business review
35
(
2023
)
4
,
pp. 469-499
Persistent link: https://www.econbiz.de/10014314539
Saved in:
3
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
4
Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
Saved in:
5
Role of celebrity : brand congruency in building brand image
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of economic research
12
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011419403
Saved in:
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