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~person:"Abirami, U."
~person:"Hung, Kineta"
~subject:"Brand image"
~subject:"Kundenintegration"
~subject:"Social Web"
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Brand image
Kundenintegration
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Celebrity endorsement
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Abirami, U.
Hung, Kineta
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Exploring the rise of fandom in contemporary consumer culture
1
International journal of economic research
1
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ECONIS (ZBW)
2
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Diversity of fans on social media : the case of entertainment celebrity in China
Jia, Xinming
;
Hung, Kineta
;
Zhang, Ke
- In:
Exploring the rise of fandom in contemporary consumer …
,
(pp. 163-184)
.
2018
Persistent link: https://www.econbiz.de/10011764845
Saved in:
2
Role of celebrity : brand congruency in building brand image
Abirami, U.
;
Krishnan, Jayasree
- In:
International journal of economic research
12
(
2015
)
1
,
pp. 37-46
Persistent link: https://www.econbiz.de/10011419403
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