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~person:"Abouzeedan, Adli"
~person:"Burger, Christa Engel Pletcher"
~person:"Melewar, T. C."
~person:"Olbrich, Rainer"
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Markenartikel
34
Brand
33
Brand management
22
Markenführung
22
Handelsmarke
14
Store brand
13
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
11
Markenimage
11
Deutschland
10
Germany
10
Competition
5
Theorie
5
Theory
5
Wettbewerb
5
Konsumgüterhandel
4
Marketing management
4
Marketingmanagement
4
Preisbindung
4
Preismanagement
4
Pricing strategy
4
Resale price maintenance
4
Welt
4
World
4
Beziehungsmarketing
3
Consumer goods industry
3
Consumer products distribution
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Einzelhandelspreis
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Globalisierung
3
Globalization
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Konsumgüterindustrie
3
Relationship marketing
3
Retail price
3
Brand loyalty
2
Consumer goods marketing
2
Corporate reputation
2
Firmenimage
2
Konsumgütermarketing
2
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Abouzeedan, Adli
Burger, Christa Engel Pletcher
Melewar, T. C.
Olbrich, Rainer
Sattler, Henrik
35
Keller, Kevin Lane
33
De Chernatony, Leslie
32
Bruhn, Manfred
28
Burmann, Christoph
27
Esch, Franz-Rudolf
27
Fournier, Susan
27
Dawes, John
24
Phau, Ian
24
Baumgarth, Carsten
23
Huber, Frank
23
Meffert, Heribert
19
Sarkar, Abhigyan
19
Hildebrandt, Lutz
18
Hruschka, Harald
18
Ahlert, Dieter
17
Fetscherin, Marc
17
Franses, Philip Hans
17
Romaniuk, Jenni
17
Bauer, Hans H.
16
Bronnenberg, Bart J.
16
Ko, Eunju
16
Diamantopoulos, Adamantios
15
Dubé, Jean-Pierre
15
Kapferer, Jean-Noël
15
King, Stephen
15
Sharp, Byron
15
Steenkamp, Jan-Benedict E. M.
15
Chintagunta, Pradeep K.
14
Khan, Imran
14
Sarkar, Juhi Gahlot
14
Bang, Nguyen
13
Japutra, Arnold
13
Loureiro, Sandra Maria Correia
13
Aaker, David A.
12
Elliott, Richard
12
Gierl, Heribert
12
Guzman, Francisco
12
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Journal of business research : JBR
3
European journal of marketing : EJM
2
Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
2
Journal of retailing and consumer services
2
Marketing-Controlling mit POS-Daten : Analyseverfahren für mehr Erfolg in der Konsumgüterwirtschaft
2
The journal of brand management : an international journal
2
Berichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing / Fernuniversität : Forschungsbericht
1
Corporate reputation review
1
EuroMed journal of business
1
Forschungsberichte aus dem Lehrstuhl für Betriebswirtschaftslehre, insb. Marketing : Forschungsbericht
1
Handelsforschung
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of retail & distribution management
1
International mergers and acquisitions
1
International studies of management and organization
1
Journal of strategic marketing
1
Markenartikel : das Magazin für Markenführung
1
Markenführung im Billigzeitalter : Wertevernichtung - Spirale ohne Ende
1
Marketing : ZFP ; journal of research and management
1
Marketing intelligence & planning
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Qualitative market research : an international journal
1
Research papers from the Chair of Marketing
1
The European business journal
1
The journal of product & brand management
1
The marketing review
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ECONIS (ZBW)
33
USB Cologne (EcoSocSci)
1
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1
Zur kompetitiven Steuerung der Marktanteile von Hersteller- und Handelsmarken : eine empirische Analyse in ausgewählten Betriebsformen des deutschen Lebensmittelhandels
Brüggemann, Philipp
;
Olbrich, Rainer
-
2021
Persistent link: https://www.econbiz.de/10012697110
Saved in:
2
Impact of the strength of religious beliefs on brand love in the Islamic market
Yousef, Waleed
;
Foroudi, Pantea
;
Hussain, Shahzeb
; …
- In:
Corporate reputation review
25
(
2022
)
1
,
pp. 1-18
Persistent link: https://www.econbiz.de/10012819715
Saved in:
3
Experiencing the sense of the brand : the mining, processing and application of brand data through sensory brand experiences
Zha, Dongmei
;
Foroudi, Pantea
;
Melewar, T. C.
;
Jin, Zhongqi
- In:
Qualitative market research : an international journal
25
(
2022
)
2
,
pp. 205-232
Persistent link: https://www.econbiz.de/10013380424
Saved in:
4
Territorial brand management : beer, authenticity, and sense of place
Melewar, T. C.
;
Skinner, Heather
- In:
Journal of business research : JBR
116
(
2020
),
pp. 680-689
Persistent link: https://www.econbiz.de/10012257669
Saved in:
5
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
6
The impact of the degree of similarity between private labels and original national brands on consumer buying behaviour - an empirical investigation based on German household panel...
Olbrich, Rainer
;
Orenstrat, Ruth
;
Grewe, Gundula
; …
-
2016
Persistent link: https://www.econbiz.de/10012156397
Saved in:
7
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer
;
Jansen, Hans Christian
;
Hundt, Michael
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
Saved in:
9
Brand ambidexterity and commitment in higher education : an exploratory study
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3105-3112
Persistent link: https://www.econbiz.de/10011507929
Saved in:
10
Place-based brand experience, place attachment and loyalty
Cardinale, Sylvia
;
Bang, Nguyen
;
Melewar, T. C.
- In:
Marketing intelligence & planning
34
(
2016
)
3
,
pp. 302-317
Persistent link: https://www.econbiz.de/10011570770
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