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~person:"Abraham, Eike Jonas"
~person:"Arrigo, Elisa"
~person:"Henninger, Claudia E."
~person:"Rashid, Arooj"
~subject:"Brand management"
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Brand management
Fashion
28
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28
Textile distribution
24
Textilhandel
24
Consumer behaviour
14
Konsumentenverhalten
14
Nachhaltigkeit
13
Sustainability
12
Markenführung
10
Bekleidungsindustrie
9
Luxury goods
9
Luxusgüter
9
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8
Nachhaltiger Konsum
8
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8
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7
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7
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7
Brand image
6
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5
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5
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4
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Bekleidungshandel
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Abraham, Eike Jonas
Arrigo, Elisa
Henninger, Claudia E.
Rashid, Arooj
Ko, Eunju
13
Choi, Tsan-Ming
7
Moore, Christopher M.
7
McColl, Julie
6
Loureiro, Sandra Maria Correia
5
Ozuem, Wilson
5
Cedrola, Elena
4
Chow, Pui-Sze
4
Große-Bölting, Kristin
4
Kim, HaeJung
4
Kim, Kyung Hoon
4
Kim, Sang Jin
4
Mogaji, Emmanuel
4
Phau, Ian
4
Ranfagni, Silvia
4
Ahlert, Dieter
3
Barnes, Liz
3
Bosah, Genevieve
3
Brooksworth, Frederica
3
Fuxman, Leonora
3
Jin, Byoungho
3
Jung, Jaesuk
3
Mahmoud, Ali B.
3
Merlo, Elisabetta
3
Mohr, Iris
3
Moore, Christopher
3
Roncha, Ana
3
Turunen, Linda Lisa Maria
3
Warnaby, Gary
3
Ahn, SooKyoung
2
Aiello, Gaetano
2
Amatulli, Cesare
2
Anguelov, Nikolay
2
Arvidsson, Adam
2
Aslam, Usman
2
Baeza, Julia
2
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Springer Fachmedien Wiesbaden
1
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Innovatives Markenmanagement
2
Sustainable Luxury : An International Perspective
2
Country of origin effect : looking back and moving forward
1
International journal of business and globalisation : IJBG
1
Journal of fashion marketing and management
1
Journal of promotion management : JPM
1
Journal of retailing and consumer services
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ECONIS (ZBW)
10
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1
What do you think? : investigating how consumers perceive luxury
fashion
brand's eco-labelling strategy
Luo, Shuchan
;
Le Normand, Aurelie
;
Blazquez Cano, Marta
; …
- In:
Sustainable Luxury : An International Perspective
,
(pp. 197-217)
.
2022
Persistent link: https://www.econbiz.de/10013362691
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
4
The flagship stores as sustainability communication channels for luxury
fashion
retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
5
The hidden value of second-hand luxury: exploring the levels of second- hand integration as part of a luxury brand's strategy
Turunen, Linda Lisa Maria
;
Henninger, Claudia E.
- In:
Sustainable Luxury : An International Perspective
,
(pp. 13-33)
.
2022
Persistent link: https://www.econbiz.de/10013362537
Saved in:
6
The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
Saved in:
7
Einfluss von Retailer Brands auf das Image von Private Label Brands : eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
-
2020
Persistent link: https://www.econbiz.de/10012271361
Saved in:
8
Einfluss von Retailer Brands auf das Image von Private Label Brands : Eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
-
2020
-
1st ed. 2020.
Die Markierung von Private Label
Fashion
Brands als Untersuchungsgegenstand -- Theoretische Grundlagen und Herleitung … des Untersuchungsmodells -- Empirische Analyse der vertikalen Dimension von Private Label
Fashion
Brands …Eike Jonas Abraham untersucht die Markenarchitektur von Private Label
Fashion
Brands. Im Detail wird der Frage …
Persistent link: https://www.econbiz.de/10012422848
Saved in:
9
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
10
Fashion
, Luxury and Design : Store Brand Management and Global Cities Identity
Arrigo, Elisa
-
2013
The brand enhancement policies of
fashion
, luxury and design firms play their part in establishing the identity of …, the
fashion
and design capital. From this analysis it emerges that, in Milan,
fashion
, luxury and design firms define …
Persistent link: https://www.econbiz.de/10013087164
Saved in:
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