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~person:"Abraham, Eike Jonas"
~person:"Arrigo, Elisa"
~person:"Moore, Christopher"
~subject:"Brand management"
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Brand management
Fashion
12
Textile distribution
12
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12
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7
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6
Luxusgüter
6
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4
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Bekleidungshandel
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Abraham, Eike Jonas
Arrigo, Elisa
Moore, Christopher
Ko, Eunju
13
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7
Moore, Christopher M.
7
McColl, Julie
6
Loureiro, Sandra Maria Correia
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Chow, Pui-Sze
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3
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ECONIS (ZBW)
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1
Luxury
fashion
retailers' localised marketing strategies in practice : evidence from China
Bai, Huifeng
;
McColl, Julie
;
Moore, Christopher
- In:
International marketing review
39
(
2022
)
2
,
pp. 352-370
Persistent link: https://www.econbiz.de/10013396200
Saved in:
2
The flagship stores as sustainability communication channels for luxury
fashion
retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
3
Einfluss von Retailer Brands auf das Image von Private Label Brands : eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
-
2020
Persistent link: https://www.econbiz.de/10012271361
Saved in:
4
Einfluss von Retailer Brands auf das Image von Private Label Brands : Eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
-
2020
-
1st ed. 2020.
Die Markierung von Private Label
Fashion
Brands als Untersuchungsgegenstand -- Theoretische Grundlagen und Herleitung … des Untersuchungsmodells -- Empirische Analyse der vertikalen Dimension von Private Label
Fashion
Brands …Eike Jonas Abraham untersucht die Markenarchitektur von Private Label
Fashion
Brands. Im Detail wird der Frage …
Persistent link: https://www.econbiz.de/10012422848
Saved in:
5
The standardization-localization dilemma of brand communications for luxury
fashion
retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
6
Fashion
, Luxury and Design : Store Brand Management and Global Cities Identity
Arrigo, Elisa
-
2013
The brand enhancement policies of
fashion
, luxury and design firms play their part in establishing the identity of …, the
fashion
and design capital. From this analysis it emerges that, in Milan,
fashion
, luxury and design firms define …
Persistent link: https://www.econbiz.de/10013087164
Saved in:
7
Creating, developing and managing the dimensions of the own brand : a study of UK
fashion
retailing
McColl, Julie
;
Moore, Christopher
- In:
European retail research
25
(
2011
)
2
,
pp. 63-91
Persistent link: https://www.econbiz.de/10009404791
Saved in:
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