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~person:"Abraham, Eike Jonas"
~person:"Arrigo, Elisa"
~person:"Rashid, Arooj"
~subject:"Brand management"
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Brand management
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10
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5
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Abraham, Eike Jonas
Arrigo, Elisa
Rashid, Arooj
Ko, Eunju
13
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7
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ECONIS (ZBW)
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1
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Journal of promotion management : JPM
24
(
2018
)
3
,
pp. 312-331
Persistent link: https://www.econbiz.de/10011875418
Saved in:
3
The flagship stores as sustainability communication channels for luxury
fashion
retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
4
Einfluss von Retailer Brands auf das Image von Private Label Brands : eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
-
2020
Persistent link: https://www.econbiz.de/10012271361
Saved in:
5
Einfluss von Retailer Brands auf das Image von Private Label Brands : Eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
-
2020
-
1st ed. 2020.
Die Markierung von Private Label
Fashion
Brands als Untersuchungsgegenstand -- Theoretische Grundlagen und Herleitung … des Untersuchungsmodells -- Empirische Analyse der vertikalen Dimension von Private Label
Fashion
Brands …Eike Jonas Abraham untersucht die Markenarchitektur von Private Label
Fashion
Brands. Im Detail wird der Frage …
Persistent link: https://www.econbiz.de/10012422848
Saved in:
6
Management perspectives on country of origin
Rashid, Arooj
;
Barnes, Liz
;
Warnaby, Gary
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 230-244
Persistent link: https://www.econbiz.de/10011575487
Saved in:
7
Fashion
, Luxury and Design : Store Brand Management and Global Cities Identity
Arrigo, Elisa
-
2013
The brand enhancement policies of
fashion
, luxury and design firms play their part in establishing the identity of …, the
fashion
and design capital. From this analysis it emerges that, in Milan,
fashion
, luxury and design firms define …
Persistent link: https://www.econbiz.de/10013087164
Saved in:
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