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~person:"Abraham, Eike Jonas"
~person:"Arrigo, Elisa"
~subject:"Brand management"
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Abraham, Eike Jonas
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Einfluss von Retailer Brands auf das Image von Private Label Brands : eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
-
2020
Persistent link: https://www.econbiz.de/10012271361
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2
Einfluss von Retailer Brands auf das Image von Private Label Brands : Eine experimentelle Analyse im Online-Fashionhandel
Abraham, Eike Jonas
-
2020
-
1st ed. 2020.
Die Markierung von Private Label
Fashion
Brands als Untersuchungsgegenstand -- Theoretische Grundlagen und Herleitung … des Untersuchungsmodells -- Empirische Analyse der vertikalen Dimension von Private Label
Fashion
Brands …Eike Jonas Abraham untersucht die Markenarchitektur von Private Label
Fashion
Brands. Im Detail wird der Frage …
Persistent link: https://www.econbiz.de/10012422848
Saved in:
3
Fashion
, Luxury and Design : Store Brand Management and Global Cities Identity
Arrigo, Elisa
-
2013
The brand enhancement policies of
fashion
, luxury and design firms play their part in establishing the identity of …, the
fashion
and design capital. From this analysis it emerges that, in Milan,
fashion
, luxury and design firms define …
Persistent link: https://www.econbiz.de/10013087164
Saved in:
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