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~person:"Abraham, Mathew"
~person:"Bhardwaj, Neha"
~person:"Brandão, Amélia Maria Pinto da Cunha"
~person:"Centeno-Velázquez, Edgar"
~subject:"Bibliometrics"
~subject:"Brand image"
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Abraham, Mathew
Bhardwaj, Neha
Brandão, Amélia Maria Pinto da Cunha
Centeno-Velázquez, Edgar
Paul, Justin
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International journal of consumer studies
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1
Content marketing research : a review and research agenda
Bubphapant, Jitpisut
;
Brandão, Amélia Maria Pinto da Cunha
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014465627
Saved in:
2
Female stereotypes and female empowerment in advertising : a systematic literature review and future research agenda
Gomez-Borquez, Claudia L.
;
Török, Anna
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014465964
Saved in:
3
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
4
You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced brand love and brand hate
Brandão, Amélia Maria Pinto da Cunha
;
Ribeiro, Bruno
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1126-1138
Persistent link: https://www.econbiz.de/10014250713
Saved in:
5
Marketing at the bottom of the pyramid : literature review and future research agenda
Vishnoi, Prama
;
Bhardwaj, Neha
;
Vohra, Anupama
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1517-1536
Persistent link: https://www.econbiz.de/10013411948
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