Brand trust and engagement in social commerce
Ajimon George, Ajay Joseph, Mathew Abraham, Eric Thomas Joseph
| Year of publication: |
2023
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|---|---|
| Authors: | George, Ajimon ; Joseph, Ajay ; Abraham, Mathew ; Joseph, Eric Thomas |
| Published in: |
International journal of consumer studies. - Oxford [u.a.] : Wiley-Blackwell, ISSN 1470-6431, ZDB-ID 2141394-0. - Vol. 47.2023, 5, p. 1791-1809
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| Subject: | brand engagement | brand trust | brand usage intention | social commerce | social presence | Vertrauen | Confidence | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Markenführung | Brand management | Online-Marketing | Internet marketing | Markenartikel | Brand | Markenimage | Brand image |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1111/ijcs.12947 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014335640