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~person:"Abraham, Mathew"
~person:"Brandão, Amélia Maria Pinto da Cunha"
~person:"Centeno-Velázquez, Edgar"
~person:"Kolańska-Stronka, Magdalena"
~subject:"Bibliometrics"
~subject:"Brand image"
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Abraham, Mathew
Brandão, Amélia Maria Pinto da Cunha
Centeno-Velázquez, Edgar
Kolańska-Stronka, Magdalena
Paul, Justin
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International journal of consumer studies
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ECONIS (ZBW)
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Masstige as a mediator of the relationship between a typical user's image and brand preference
Kolańska-Stronka, Magdalena
;
Krasa, Paweł
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10014465447
Saved in:
2
Five decades of self-congruity in consumer behaviour research : a systematic review and future research agenda
Kolańska-Stronka, Magdalena
;
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-46
Persistent link: https://www.econbiz.de/10014465626
Saved in:
3
Content marketing research : a review and research agenda
Bubphapant, Jitpisut
;
Brandão, Amélia Maria Pinto da Cunha
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-30
Persistent link: https://www.econbiz.de/10014465627
Saved in:
4
Female stereotypes and female empowerment in advertising : a systematic literature review and future research agenda
Gomez-Borquez, Claudia L.
;
Török, Anna
; …
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-17
Persistent link: https://www.econbiz.de/10014465964
Saved in:
5
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
6
You ruined our love story, but I just cannot hate you : a moderation-mediation analysis of past experienced brand love and brand hate
Brandão, Amélia Maria Pinto da Cunha
;
Ribeiro, Bruno
; …
- In:
International journal of consumer studies
47
(
2023
)
3
,
pp. 1126-1138
Persistent link: https://www.econbiz.de/10014250713
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