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~person:"Abratt, Russell"
~subject:"Firmenimage"
~subject:"Markenführung"
~subject:"Marketing theory"
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Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Abratt, Russell
;
Kleyn, Nicola
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1048-1063
Persistent link: https://www.econbiz.de/10009572843
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