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~person:"Abratt, Russell"
~subject:"Markenarchitektur"
~subject:"Reputation"
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Markenarchitektur
Reputation
Brand architecture
6
Brand management
5
Markenführung
5
Corporate reputation
4
Firmenimage
4
Corporate culture
3
Unternehmenskultur
3
Lieferantenmanagement
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Supplier relationship management
2
Brand
1
Brand authenticity
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Brand image
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Business ethics
1
Business start-up
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Confidence
1
Conscientious corporate branding
1
Consumer behaviour
1
Corporate Social Responsibility
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Corporate brand
1
Corporate social responsibility
1
Digitalisierung
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Digitization
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Environmental consciousness
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Ethical leadership
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Ethicalization
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Abratt, Russell
Balmer, John M. T.
41
Melewar, T. C.
18
Kernstock, Joachim
11
Foroudi, Pantea
8
Sharifah Faridah Syed Alwi
8
Balmer, John M.T.
7
Burghausen, Mario
7
Esch, Franz-Rudolf
7
Hakenes, Hendrik
7
Iglesias, Oriol
7
Ind, Nicholas
7
Merrilees, Bill
7
Miller, Dale
7
Otubanjo, Olutayo
7
Peitz, Martin
7
Bang, Nguyen
6
Brexendorf, Tim Oliver
6
Burmann, Christoph
6
Chen, Weifeng
6
Anisimova, Tatiana
5
Brunner, Christian Boris
5
Greyser, Stephen A.
5
Keller, Kevin Lane
5
Mingione, Michela
5
Rindell, Anne
5
Sarkar, Soumya
5
Schultz, Majken
5
Cuomo, Maria Teresa
4
Dev, Chekitan S.
4
Hatch, Mary Jo
4
Juntunen, Mari
4
Kleyn, Nicola
4
Langner, Tobias
4
Powell, Shaun M.
4
Redler, Jörn
4
Stuart, Helen
4
Suppliet, Moritz
4
Tomczak, Torsten
4
Urde, Mats
4
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The journal of brand management : an international journal
2
European journal of marketing : EJM
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of strategic marketing
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
The conscientious corporate brand : definition, operationalization and application in a B2B context
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2122-2133
Persistent link: https://www.econbiz.de/10014471887
Saved in:
2
Building a corporate brand in the digital age : imperatives for transforming born-digital startups into successful corporate brands
Mingione, Michela
;
Abratt, Russell
- In:
Journal of marketing management : JMM ; journal of the …
36
(
2020
)
11/12
,
pp. 981-1008
Persistent link: https://www.econbiz.de/10012395418
Saved in:
3
The role of brand authenticity in developing brand trust
Portal, Sivan
;
Abratt, Russell
;
Bendixen, Michael
- In:
Journal of strategic marketing
27
(
2019
)
8
,
pp. 714-729
Persistent link: https://www.econbiz.de/10012202789
Saved in:
4
Corporate brands and corporate marketing : emerging trends in the big five eco-system
Balmer, John M. T.
;
Abratt, Russell
;
Kleyn, Nicola
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 3-7
Persistent link: https://www.econbiz.de/10011482854
Saved in:
5
The perceptions of supplier-buyer relations and its affect on the corporate brand
Flax, Jeremy
;
Bick, Geoff
;
Abratt, Russell
- In:
The journal of brand management : an international journal
23
(
2016
)
1
,
pp. 22-37
Persistent link: https://www.econbiz.de/10011482855
Saved in:
6
Corporate identity, corporate branding and corporate reputations : reconciliation and integration
Abratt, Russell
;
Kleyn, Nicola
- In:
European journal of marketing : EJM
46
(
2012
)
7/8
,
pp. 1048-1063
Persistent link: https://www.econbiz.de/10009572843
Saved in:
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