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~person:"Abril Barrie, Carmen"
~person:"Bergès, Fabian"
~subject:"Abzug <Fotografie>"
~subject:"Brand"
~subject:"Markenartikel"
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Abril Barrie, Carmen
Bergès, Fabian
Diller, Hermann
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
2
The effect of product innovation, promotion, and price on consumer switching to private labels
Abril Barrie, Carmen
;
Sanchez-Soriano, Joaquin
; …
- In:
Journal of marketing channels : ... distribution …
22
(
2015
)
3
,
pp. 192-201
Persistent link: https://www.econbiz.de/10011386714
Saved in:
3
Is producing a private label counterproductive for a branded manufacturer?
Bergès, Fabian
;
Bouamra-Mechemache, Zohra
- In:
European review of agricultural economics : ERAE
39
(
2012
)
2
,
pp. 213-239
Persistent link: https://www.econbiz.de/10009535544
Saved in:
4
L' impact économique du développement des marques de distributeurs
Bergès, Fabian
;
Bontems, Philipe
;
Réquillart, Vincent
- In:
Economie & prévision : EP
189
(
2009
)
3
,
pp. 41-56
Persistent link: https://www.econbiz.de/10003903258
Saved in:
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