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~person:"Abu Bakar Sade"
~subject:"Consumer behaviour"
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Consumer behaviour
Brand image
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Brand management
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Hypermarket
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Malaysia
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Markenführung
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brand personality
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brand value
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hypermarket
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personality
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shopping
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value
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Betriebliche Wertschöpfung
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Branchenentwicklung
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Customer value
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Dienstleistungssektor
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brand
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brand extension
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consumer experience
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Abu Bakar Sade
Radas, Sonja
3
Hasliza Hassan
2
Muhammad Sabbir Rahman
2
Abu Bakar bin Abdul Hamid
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Anghel, Laurentiu-Dan
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Anic, Ivan-Damir
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Ani´c, Ivan Damir
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Anić, Ivan-Damir
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Atulkar, Sunil
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Filip, Alina
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Gallouj, Camal
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Garg, S. K.
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International journal of business excellence
1
International journal of services and operations management
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ECONIS (ZBW)
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Examining the service value chain of
hypermarket
retail brand value in Malaysia
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of services and operations management
34
(
2019
)
3
,
pp. 405-420
Persistent link: https://www.econbiz.de/10012159145
Saved in:
2
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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