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~person:"AbuRaya, Rania"
~subject:"Brand management"
~subject:"Customer value"
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Accounting for customer satisfaction : evidence of corporate performance value relevance from top global brands
AbuRaya, Rania
;
Yassin, Mohamed
;
Ali, Salah A.
- In:
Journal of financial reporting & accounting : JFRA
21
(
2023
)
2
,
pp. 486-507
Persistent link: https://www.econbiz.de/10014304897
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