Accounting for customer satisfaction : evidence of corporate performance value relevance from top global brands
Rania AbuRaya, Mohamed Yassin and Salah A. Ali
| Year of publication: |
2023
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|---|---|
| Authors: | AbuRaya, Rania ; Yassin, Mohamed ; Ali, Salah A. |
| Published in: |
Journal of financial reporting & accounting : JFRA. - Bingley : Emerald, ISSN 2042-5856, ZDB-ID 2490369-3. - Vol. 21.2023, 2, p. 486-507
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| Subject: | Corporate performance | Customer loyalty | Customer satisfaction | Quantitative empirical evidence | Top global brands | Value relevance | Kundenzufriedenheit | Markenführung | Brand management | Unternehmenserfolg | Firm performance | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JFRA-08-2022-0300 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014304897