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~person:"Adıvar, Murat"
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Adıvar, Murat
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Journal of marketing analytics : JMA
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Using the power of machine learning in sales research : process and potential
Glackin, Caroline E. W.
;
Adıvar, Murat
- In:
Journal of personal selling & sales management
43
(
2023
)
3
,
pp. 178-194
Persistent link: https://www.econbiz.de/10014365148
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Modeling independent sales representative performance : application of predictive analytics in direct selling for improved outcomes
Glackin, Caroline
;
Adıvar, Murat
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 613-628
Persistent link: https://www.econbiz.de/10014537261
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