Yilmaz, Veysel; Celik, H. Eray; Ekiz, Erdogan H. - In: Anadolu University Journal of Social Sciences 6 (2006) 2, pp. 171-184
This study is designed to find out the relationship between public and private bank customers’service quality perceptions and their loyalty to their banks through the use of a research model. To serve this purpose, 250 public and 100 private bank customers are requested to fill out a...