Reversing the dependency-trust relationship in B2C services
Year of publication: |
March 2018
|
---|---|
Authors: | Fatima, Johra Kayeser ; Di Mascio, Rita |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 1-10
|
Subject: | Consumer dependency | Trust | Rapport | Structural equation modeling | Partial least squares | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
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