Reversing the dependency-trust relationship in B2C services
Johra Kayeser Fatima, Rita Di Mascio
| Year of publication: |
March 2018
|
|---|---|
| Authors: | Fatima, Johra Kayeser ; Di Mascio, Rita |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 41.2018, p. 1-10
|
| Subject: | Consumer dependency | Trust | Rapport | Structural equation modeling | Partial least squares | Strukturgleichungsmodell | Structural equation model | Partielle kleinste Quadrate | Beziehungsmarketing | Relationship marketing | Vertrauen | Confidence |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2017.11.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011808444