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~person:"Adidam, Phani Tej"
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Adidam, Phani Tej
Banerjee, Madhumita
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Shukla, Paurav
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The journal of business & industrial marketing
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Journal of consumer behaviour : an international research review
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Marketing management in Asia
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India : culture and consumer behaviour influences on sales promotion practices in India
Banerjee, Madhumita
;
Shukla, Paurav
;
Adidam, Phani Tej
- In:
Marketing management in Asia
,
(pp. 60-77)
.
2013
Persistent link: https://www.econbiz.de/10009659658
Saved in:
2
The moderating influence of socio-demographic factors on the relationship between consumer psychographics and the attitude towards private label brands
Shukla, Paurav
;
Banerjee, Madhumita
;
Adidam, Phani Tej
- In:
Journal of consumer behaviour : an international …
12
(
2013
)
6
,
pp. 423-435
Persistent link: https://www.econbiz.de/10010230139
Saved in:
3
Competitive intelligence and firm's performance in emerging markets : an exploratory study in India
Adidam, Phani Tej
;
Banerjee, Madhumita
;
Shukla, Paurav
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 242-254
Persistent link: https://www.econbiz.de/10009558397
Saved in:
4
Competitive intelligence and firm's performance in emerging markets: an exploratory study in India
Adidam, Phani Tej
;
Banerjee, Madhumita
;
Shukla, Paurav
- In:
The journal of business & industrial marketing
27
(
2012
)
3
,
pp. 242-255
Persistent link: https://www.econbiz.de/10009830090
Saved in:
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