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~person:"Adjei, Mavis T."
~subject:"Customer online reviews"
~subject:"Social Web"
~type_genre:"Article in journal"
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Customer online reviews
Social Web
Beziehungsmarketing
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Adjei, Mavis T.
Law, Rob
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Enhancing consumer online reviews : the role of moral identity
Adjei, Mavis T.
;
Zhang, Nan
;
Bagherzadeh, Ramin
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
1
,
pp. 110-125
Persistent link: https://www.econbiz.de/10013536283
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