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~person:"Afiff, Adi Zakaria"
~person:"Engartner, Tim"
~person:"Wan, Echo Wen"
~subject:"Consumer behaviour"
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anthropomorphism
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Afiff, Adi Zakaria
Engartner, Tim
Wan, Echo Wen
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Asian Academy of Management journal : AAMJ
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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The effect of social exclusion on consumer preference for anthropomorphized brands
Chen, Rocky Peng
;
Wan, Echo Wen
;
Levy, Eric
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10011771816
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Anthropomorphism in advertising : the effect of anthropomorphic product demonstration on consumer purchase intention
Dwinita Laksmidewi
;
Susianto, Harry
;
Afiff, Adi Zakaria
- In:
Asian Academy of Management journal : AAMJ
22
(
2017
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10011797851
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