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~person:"Afshardoost, Mona"
~person:"Baumgarth, Carsten"
~person:"Goller, Markus"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
~subject:"Arbeitsverhalten"
~subject:"Business-to-business marketing"
~subject:"Markenimage"
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Arbeitsverhalten
Business-to-business marketing
Markenimage
Brand image
5
Internal branding
5
Interne Markenführung
5
Brand
3
Brand management
3
Markenartikel
3
Markenführung
3
Work behaviour
3
B-to-B-Marketing
2
Consumer behaviour
2
Konsumentenverhalten
2
Satisfaction
2
Zufriedenheit
2
brand behavior
2
brand happiness
2
brand management
2
Corporate culture
1
Erdölindustrie
1
India
1
Indien
1
Internal communication
1
International marketing
1
Internationales Marketing
1
Interne Kommunikation
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Measurement
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Messung
1
Meta-Analyse
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Meta-analysis
1
Oil industry
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Public enterprise
1
Unternehmenskultur
1
appraisal framework
1
brand citizenship behavior
1
brand goals
1
brand understanding
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effectiveness
1
employee brand commitment
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Afshardoost, Mona
Baumgarth, Carsten
Goller, Markus
Kamalanabhan, T. J.
Schnebelen, Stefanie
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Bruhn, Manfred
3
Schmidt, Marco
3
Fischer, Alexander
2
Herrmann, Andreas
2
Jackson, Ulrike
2
Kernstock, Joachim
2
Strödter, Kristina
2
Wentzel, Daniel
2
Wolf, Antje
2
Abratt, Russell
1
Ali, Mohsin
1
Batt, Verena
1
Bendixen, Michael
1
Biedenbach, Galina
1
Biedenbach, Thomas
1
Binu Raj, Asha
1
Bookman, Sonia
1
Bosslet, Ronja
1
Bowden, Jana
1
Du Preez, Rose
1
Eichel, Verena
1
Eshaghi, Mohammad Sadegh
1
Fatima, Afsheen
1
Fritsch, Martha
1
Grace, Debra
1
Hesse, Andreas
1
Holzer, Matthias
1
Huang, Ching-Ying
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Hultén, Peter
1
Häusler, Mariella
1
Jedecke, Michaela
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Kalka, Regine
1
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Innovative Markenführung und -implementierung
1
Journal of strategic marketing
1
Psychology & marketing
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ECONIS (ZBW)
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1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
3
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
4
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
5
Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
Saved in:
6
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
7
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
Saved in:
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