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~person:"Afshardoost, Mona"
~person:"Baumgarth, Carsten"
~person:"Kamalanabhan, T. J."
~person:"Schnebelen, Stefanie"
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Brand image
4
Internal branding
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Afshardoost, Mona
Baumgarth, Carsten
Kamalanabhan, T. J.
Schnebelen, Stefanie
Tomczak, Torsten
25
Esch, Franz-Rudolf
13
Wentzel, Daniel
12
Henkel, Sven
11
Kernstock, Joachim
10
Herrmann, Andreas
7
Bruhn, Manfred
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Burmann, Christoph
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Walter, Benjamin von
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Strödter, Kristina
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Batt, Verena
3
Heitmann, Mark
3
King, Ceridwyn
3
Kreutzer, Ralf T.
3
Krobath, Karin
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Schmidt, Marco
3
Abrar, Muhammad
2
Aurand, Timothy W.
2
Bari, Muhammad Waseem
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Biesalski, Alexander
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Brodbeck, Heinz
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
1
Corporate communications : an international journal
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of strategic marketing
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Psychology & marketing
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ECONIS (ZBW)
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1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
3
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
4
Internal corporate communication and its impact on internal branding : Perception of Indian public sector employees
Sharma, Neha
;
Kamalanabhan, T. J.
- In:
Corporate communications : an international journal
17
(
2012
)
3
,
pp. 300-322
Persistent link: https://www.econbiz.de/10009621662
Saved in:
5
Markenorientierung und Interne Markenstärke als Erfolgstreiber von B-to-B-Marken : empirische Belege und Managementempfehlungen
Baumgarth, Carsten
;
Schmidt, Marco
- In:
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
,
(pp. 333-356)
.
2010
Persistent link: https://www.econbiz.de/10003909982
Saved in:
6
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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