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~person:"Afshardoost, Mona"
~person:"Bruhn, Manfred"
~person:"Goller, Markus"
~person:"Schnebelen, Stefanie"
~subject:"Markenimage"
~subject:"scale development"
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Search: subject_exact:"Brand behavior"
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Markenimage
scale development
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5
Brand
4
Brand management
4
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Interne Markenführung
4
Markenartikel
4
Markenführung
4
Consumer behaviour
3
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brand behavior
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brand happiness
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brand management
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Austauschtheorie
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Brand behavior
1
Brand commitment
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Afshardoost, Mona
Bruhn, Manfred
Goller, Markus
Schnebelen, Stefanie
Tomczak, Torsten
7
Esch, Franz-Rudolf
6
Fischer, Alexander
2
Herrmann, Andreas
2
Jackson, Ulrike
2
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2
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2
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2
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1
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1
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Eshaghi, Mohammad Sadegh
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Holzer, Matthias
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Hultén, Peter
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Jedecke, Michaela
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Innovative Markenführung und -implementierung
1
Journal of strategic marketing
1
Psychology & marketing
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Internal brand management, brand understanding, employee brand commitment, and brand citizenship behavior : a meta-analysis
Afshardoost, Mona
;
Eshaghi, Mohammad Sadegh
;
Bowden, Jana
- In:
Journal of strategic marketing
31
(
2023
)
5
,
pp. 983-1011
Persistent link: https://www.econbiz.de/10014305061
Saved in:
2
Effects of sponsorship quality and quantity on employee brand behavior
Batt, Verena
;
Holzer, Matthias
;
Bruhn, Manfred
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 495-509
Persistent link: https://www.econbiz.de/10012601205
Saved in:
3
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
4
Brand happiness : the searching and finding of the "holy grail" of marketing
Bruhn, Manfred
;
Schnebelen, Stefanie
- In:
Die Unternehmung : Swiss journal of business research …
71
(
2017
)
4
,
pp. 464-490
Persistent link: https://www.econbiz.de/10011777144
Saved in:
5
Der Mitarbeiter als Marke : Brand Behaviour als Erfolgsfaktor der Markenimplementierung
Goller, Markus
;
Jedecke, Michaela
;
Mönch, Bernward
- In:
Innovative Markenführung und -implementierung
,
(pp. 311-334)
.
2011
Persistent link: https://www.econbiz.de/10009349217
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