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~person:"Agarwal, Bhawna"
~subject:"Social web"
~subject:"Theorie"
~type:"article"
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Social web
Theorie
Advertising effects
4
Consumer behaviour
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Konsumentenverhalten
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Werbewirkung
4
Advertising
3
India
3
Indien
3
Internet marketing
3
Online-Marketing
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Social Web
3
Werbung
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Credibility
2
Indians
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Millennials
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Advertising Model
1
Attitude Towards Social Media Advertising
1
Attitudes Towards Social Media Advertising
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Bank
1
Celebrity Endorsement
1
Celebrity endorsement
1
Celebrity-Werbung
1
Entertainment
1
Glaubwürdigkeit
1
Incentives
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Indian Banking Sector
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Informativeness
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Pre-Purchase Search
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Purchase Intention
1
PurchaseIntentions
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Social Escapism
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Social Media
1
Social Media Advertising Value
1
Source Credibility
1
Structural Equation Modelling (SEM)
1
Structural equation model
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Strukturgleichungsmodell
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TEARS model
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attitude
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behavioural responses
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Agarwal, Bhawna
Gierl, Heribert
8
Arora, Taanika
6
Chen, Huan
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Esch, Franz-Rudolf
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Choi, Yung Kyun
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Dodoo, Naa Amponsah
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Kerr, Gayle
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Sen, Sandipan
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Arora, Nilesh
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Bigné Alcañiz, J. Enrique
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Buzeta, Cristian
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Dwivedi, Yogesh Kumar
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Kaiser, Harry M.
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Kim, Jooyoung
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King, Karen Whitehill
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Mahdian, Mohammad
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Nguyen Yen Thi Hoang
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Oeldorf-Hirsch, Anne
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Orazi, Davide C.
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Pitt, Leyland F.
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Poels, Karolien
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Rana, Meghna
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Reich, Sandra
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Schweidel, David A.
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Torres, Ivonne M.
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Tucker, Catherine
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International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of intelligent enterprise
1
Vision : the journal of business perspective
1
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ECONIS (ZBW)
3
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Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
2
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
3
Empirical study on perceived value and attitude of millennials towards social media advertising : a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
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