Impact of social media advertising on millennials buying behaviour
Taanika Arora, Arvind Kumar, Bhawna Agarwal
| Year of publication: |
2020
|
|---|---|
| Authors: | Arora, Taanika ; Kumar, Arvind ; Agarwal, Bhawna |
| Published in: |
International journal of intelligent enterprise. - Gen`eve : Inderscience, ISSN 1745-3240, ZDB-ID 2453805-X. - Vol. 7.2020, 4, p. 481-500
|
| Subject: | social media | millennials | informativeness | entertainment | credibility | interactivity | privacy concerns | social media advertising | attitude | behavioural responses | buying behaviour | Indians | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Marketing | Internet marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Indien | India |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJIE.2020.110795 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012512396