//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Agarwal, Bhawna"
~subject:"Social web"
~type:"article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Werbewirkung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Social web
Advertising effects
4
Consumer behaviour
4
Konsumentenverhalten
4
Werbewirkung
4
Advertising
3
India
3
Indien
3
Internet marketing
3
Online-Marketing
3
Social Web
3
Werbung
3
Credibility
2
Indians
2
Millennials
2
Advertising Model
1
Attitude Towards Social Media Advertising
1
Attitudes Towards Social Media Advertising
1
Bank
1
Celebrity Endorsement
1
Celebrity endorsement
1
Celebrity-Werbung
1
Entertainment
1
Glaubwürdigkeit
1
Incentives
1
Indian Banking Sector
1
Informativeness
1
Pre-Purchase Search
1
Purchase Intention
1
PurchaseIntentions
1
Social Escapism
1
Social Media
1
Social Media Advertising Value
1
Source Credibility
1
Structural Equation Modelling (SEM)
1
Structural equation model
1
Strukturgleichungsmodell
1
TEARS model
1
attitude
1
behavioural responses
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Agarwal, Bhawna
Chen, Huan
6
Arora, Taanika
5
Fogel, Joshua
5
Choi, Yung Kyun
4
Dodoo, Naa Amponsah
4
Fossen, Beth L.
4
Noort, Guda van
4
Pittman, Matthew
4
Sen, Sandipan
4
Arora, Nilesh
3
Bang Nguyen Viet
3
Bigné Alcañiz, J. Enrique
3
Bright, Laura F.
3
Buzeta, Cristian
3
Dwivedi, Yogesh Kumar
3
Hayes, Jameson L.
3
Huang, Yan
3
Kerr, Gayle
3
Kim, Jooyoung
3
King, Karen Whitehill
3
Nguyen Yen Thi Hoang
3
Orazi, Davide C.
3
Pitt, Leyland F.
3
Poels, Karolien
3
Rana, Meghna
3
Schweidel, David A.
3
Wang, Ye
3
Yoon, Sukki
3
Youn, Seounmi
3
Abbasi, Amir Zaib
2
Agnihotri, Arpita
2
Ahn, Sun Joo
2
Allard, M. June
2
Antheunis, Marjolijn L.
2
Balakrishnan, Janarthanan
2
Balasubramanian, Senthil Arasu
2
Belanche, Daniel
2
Bernritter, Stefan F.
2
Berthon, Pierre R.
2
more ...
less ...
Published in...
All
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of intelligent enterprise
1
Vision : the journal of business perspective
1
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Impact of social media advertising on millennials buying behaviour
Arora, Taanika
;
Kumar, Arvind
;
Agarwal, Bhawna
- In:
International journal of intelligent enterprise
7
(
2020
)
4
,
pp. 481-500
Persistent link: https://www.econbiz.de/10012512396
Saved in:
2
An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
3
Empirical study on perceived value and attitude of millennials towards social media advertising : a structural equation modelling approach
Arora, Taanika
;
Agarwal, Bhawna
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 56-69
Persistent link: https://www.econbiz.de/10012161364
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->