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~person:"Agarwal, Sumit"
~person:"Gierl, Heribert"
~person:"Khare, Arpita"
~person:"Spiller, Achim"
~subject:"Werbewirkung"
~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Konsumentenpsychologie"
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Werbewirkung
Consumer behaviour
19
Konsumentenverhalten
19
Deutschland
12
Germany
12
Advertising effects
4
Estimation
3
Fleisch
3
Meat
3
Schätzung
3
Animal protection
2
Bio-Lebensmittel
2
Brand management
2
Customer service
2
Food consumption
2
Food retailing
2
Kundenservice
2
Lebensmitteleinzelhandel
2
Lebensmittelkonsum
2
Markenführung
2
Organic food
2
Region
2
Selbstbedienung
2
Self-service
2
Theorie
2
Theory
2
Tierschutz
2
1960-2005
1
Altruism
1
Altruismus
1
Ambulanter Handel
1
Animal husbandry
1
Aviculture
1
Behavioral intentions
1
Beschwerdemanagement
1
Betriebsform
1
Beziehungsmarketing
1
Brand image
1
Complaint management
1
Consumer sustainability orientation
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Aufsatz im Buch
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English
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German
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Agarwal, Sumit
Gierl, Heribert
Khare, Arpita
Spiller, Achim
Diehl, Sandra
8
Weinberg, Peter
6
Esch, Franz-Rudolf
5
Terlutter, Ralf
5
Bambauer, Silke
2
Bauer, Hans H.
2
Brandt, Corine van den
2
Daugherty, Terry
2
Försch, Steffen
2
Gedenk, Karen
2
Hendriks, Berna
2
Mueller, Barbara
2
Purper, Guido
2
Roth, Simone
2
Sanderse, Wouter
2
Strödter, Kristina
2
Abu-Ghosh, Dina Hesham
1
Aichner, Thomas
1
Al-Dmour, Hani
1
Al-Dmour, Rand H.
1
Alalwan, Ali Abdallah
1
Albrecht, Carmen-Maria
1
Allan, David
1
Alryalat, Mohammad Abdallah Ali
1
Ariztía, Tomás
1
Aslaner, Ahmet Gökc̦e
1
Aslaner, Duygu Aydın
1
Austin, Caroline Graham
1
Averill, Nicole
1
Awan, Asif
1
Aydın, Gülșah
1
Baker, William E.
1
Bao, Yeqing
1
Barnard, Neil
1
Baños-Pino, José
1
Beghin, John C.
1
Benhabib, Jess
1
Bevans, Michael
1
Bhat, Subodh
1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Cutting edge international research
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
International advertising and communication : current insights and empirical findings
1
Source
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ECONIS (ZBW)
4
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1
Ambush-Marketing
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Erlebniskommunikation : Erfolgsfaktoren für die …
,
(pp. 171-184)
.
2011
Persistent link: https://www.econbiz.de/10009373453
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2
Do consumers' assumptions on the companies' motives and differences in moral orientation of men and women influence the persuasiveness of CSR activities?
Pagel, Sabine
;
Gierl, Heribert
- In:
Cutting edge international research
,
(pp. 313-329)
.
2010
Persistent link: https://www.econbiz.de/10003985210
Saved in:
3
Effects of mood and argument strength on product evaluation in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
International advertising and communication : current …
,
(pp. 239-255)
.
2006
Persistent link: https://www.econbiz.de/10003378130
Saved in:
4
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
Saved in:
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