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~person:"Aggerholm, Helle Kryger"
~person:"Cova, Bernard"
~subject:"Brand equity"
~subject:"Social web"
~type_genre:"Book section"
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Aggerholm, Helle Kryger
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Finance reconsidered : new perspectives for a responsible and sustainable finance
1
New Developments in Online Marketing
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Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
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Brand value creation versus destruction : the relationship between consumers, marketers, and financiers
Paranque, Bernard
;
Cova, Bernard
- In:
Finance reconsidered : new perspectives for a …
,
(pp. 245-261)
.
2016
Persistent link: https://www.econbiz.de/10011543064
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2
Counter-brand and alter-brand communities : the impact of Web 2.0 on tribal marketing approaches
Cova, Bernard
;
White, Tim
- In:
New Developments in Online Marketing
,
(pp. 77-91)
.
2014
Persistent link: https://www.econbiz.de/10010354584
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3
"Getting Social with Recruitment" : eine Fallstudie einer Rekrutierungskampagne in sozialen Medien im Web 3.0
Aggerholm, Helle Kryger
;
Andersen, Sophie Esmann
- In:
Stellenanzeigen als Instrument des Employer Branding in …
,
(pp. 273-300)
.
2017
Persistent link: https://www.econbiz.de/10011613785
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