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~person:"Agnihotri, Raj"
~person:"Backhaus, Klaus"
~person:"Henneberg, Stephan"
~subject:"Lieferantenmanagement"
~subject:"Preismanagement"
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Search: subject_exact:"Industrial marketing"
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Lieferantenmanagement
Preismanagement
B-to-B-Marketing
65
Business-to-business marketing
65
Supplier relationship management
18
Theorie
16
Theory
16
Investitionsgütermarketing
14
Business network
11
Deutschland
11
Germany
11
Unternehmensnetzwerk
11
Social Web
8
Social web
8
Marketing
7
Marketing management
7
Marketingmanagement
7
Selling
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Verkauf
7
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6
Industriegüter
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Salespeople
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Verkaufspersonal
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Agnihotri, Raj
Backhaus, Klaus
Henneberg, Stephan
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Hinterhuber, Andreas
13
Ulaga, Wolfgang
12
Naudé, Peter
11
Johnston, Wesley J.
10
Kowalkowski, Christian
10
Sharma, Arun
10
Keränen, Joona
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Homburg, Christian
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Høgevold, Nils M.
8
Jacob, Frank
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Mora Cortez, Roberto
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Sridhar, Shrihari
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Mohan, Mayoor
7
Rodríguez, Rocío
7
Brennan, Ross
6
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6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
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Rangarajan, Deva
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Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
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Zolkiewski, Judy
6
Andersen, Poul Houman
5
Barnes, Bradley R.
5
Chatterjee, Sheshadri
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Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
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Holmlund, Maria
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
4
Journal of business logistics
1
Journal of business-to-business marketing
1
Journal of service research
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
19
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1
Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
2
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
Saved in:
3
Marketing analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
4
Developing benchmarks to capture relative performance for sales force incentives decisions : lessons from B2B insurance industry
Agnihotri, Raj
;
Zhang, Wei
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 55-71
Persistent link: https://www.econbiz.de/10012490935
Saved in:
5
The ambidextrous sales force : aligning salesperson polychronicity and selling contexts for sales-service behaviors and customer value
Mullins, Ryan
;
Agnihotri, Raj
;
Hall, Zachary
- In:
Journal of service research
23
(
2020
)
1
,
pp. 33-52
Persistent link: https://www.econbiz.de/10012183583
Saved in:
6
Reflections on "social media : influencing customer satisfaction in B2B sales" and a research agenda
Nunan, Daniel
;
Sibai, Olivier
;
Schivinski, Bruno
; …
- In:
Industrial marketing management : the international …
75
(
2018
),
pp. 31-36
Persistent link: https://www.econbiz.de/10011963365
Saved in:
7
Capabilities in business relationships and networks : research recommendations and directions
Forkmann, Sebastian
;
Henneberg, Stephan
;
Mitrega, Maciej
- In:
Industrial marketing management : the international …
74
(
2018
),
pp. 4-26
Persistent link: https://www.econbiz.de/10011942221
Saved in:
8
Do supplier perceptions of buyer fairness lead to supplier sales growth?
Zaefarian, Ghasem
;
Najafi-Tavani, Zhaleh
;
Henneberg, Stephan
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 160-171
Persistent link: https://www.econbiz.de/10011448092
Saved in:
9
An empirical investigation of network-oriented behaviors in business-to-business markets
Thornton, Sabrina C.
;
Henneberg, Stephan
;
Naudé, Peter
- In:
Industrial marketing management : the international …
49
(
2015
),
pp. 167-180
Persistent link: https://www.econbiz.de/10011374562
Saved in:
10
Special issue: B2B service networks
Henneberg, Stephan
(
contributor
)
- In:
Industrial marketing management : the international …
42
(
2013
)
1
,
pp. 1-81
Persistent link: https://www.econbiz.de/10009734107
Saved in:
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