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~person:"Agnihotri, Raj"
~person:"Di Benedetto, C. Anthony"
~person:"Malhotra, Naresh K."
~person:"Sheth, Jagdish N."
~subject:"Business-to-business marketing"
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Business-to-business marketing
Marketing theory
78
Marketingtheorie
78
Marketing
75
Marketingmanagement
73
Marketing management
72
Marktforschung
70
Beziehungsmarketing
63
Market research
63
Relationship marketing
63
Consumer behaviour
37
Konsumentenverhalten
37
B-to-B-Marketing
36
Lieferantenmanagement
35
Supplier relationship management
35
Theorie
31
Theory
31
Internationales Marketing
23
International marketing
22
Social Web
21
Social web
21
USA
21
United States
21
Salespeople
20
Verkaufspersonal
20
Innovation
18
Selling
15
Verkauf
15
Bibliometrics
11
Bibliometrie
11
Internet marketing
11
Marketingforschung
11
Online-Marketing
11
Brand management
10
Customer satisfaction
10
Kundenzufriedenheit
10
Markenführung
10
Emerging economies
9
Naresh K. Malhotra
9
Schwellenländer
9
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31
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English
36
Author
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Agnihotri, Raj
Di Benedetto, C. Anthony
Malhotra, Naresh K.
Sheth, Jagdish N.
Kleinaltenkamp, Michael
49
Backhaus, Klaus
35
Johnston, Wesley J.
22
Naudé, Peter
21
Svensson, Göran
21
Henneberg, Stephan
19
Homburg, Christian
18
Lindgreen, Adam
18
Geiger, Ingmar
17
Kowalkowski, Christian
17
Voeth, Markus
17
Sharma, Arun
16
Baumgarth, Carsten
15
Hinterhuber, Andreas
15
Ulaga, Wolfgang
15
Jacob, Frank
14
Keränen, Joona
14
Lilien, Gary L.
14
Grewal, Rajdeep
13
Hofmaier, Richard
13
Weiber, Rolf
13
Cova, Bernard
12
Schmitz, Christian
12
Terho, Harri
12
Brennan, Ross
11
Kumar, V.
11
Pepels, Werner
11
Plinke, Wulff
11
Rangarajan, Deva
11
Ahearne, Michael
10
Ehret, Michael
10
La Rocca, Antonella
10
LaPlaca, Peter J.
10
Snehota, Ivan
10
Sridhar, Shrihari
10
Woodside, Arch G.
10
Christodoulides, George
9
Corsaro, Daniela
9
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Industrial marketing management : the international journal for industrial and high-tech firms
21
Legends in marketing
4
Journal of business-to-business marketing
3
Journal of business logistics
1
Journal of business research : JBR
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of service research
1
Journal of the Academy of Marketing Science
1
Psychology & marketing
1
The journal of personal selling & sales management : JPSSM
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ECONIS (ZBW)
36
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36
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1
Utilizing social media in a supply chain B2B setting : a knowledge perspective
Agnihotri, Raj
;
Kalra, Ashish
;
Chen, Haozhe
;
Daugherty, …
- In:
Journal of business logistics
43
(
2022
)
2
,
pp. 189-208
Persistent link: https://www.econbiz.de/10013347428
Saved in:
2
Social media analytics for business-to-business
marketing
Agnihotri, Raj
;
Bakeshloo, Khashayar Afshar
;
Mani, Sudha
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 110-126
Persistent link: https://www.econbiz.de/10014454859
Saved in:
3
Marketing
analytics capability, artificial intelligence adoption, and firms' competitive advantage : evidence from the manufacturing industry
Hossain, Md Afnan
;
Agnihotri, Raj
;
Rushan, Md Rifayat Islam
- In:
Industrial marketing management : the international …
106
(
2022
),
pp. 240-255
Persistent link: https://www.econbiz.de/10014226506
Saved in:
4
Editorial: best business-to-business
marketing
management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
5
Editorial: qualitative research in business
marketing
management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
6
Editorial: introducing interdisciplinary research in Industrial
Marketing
Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
7
In pursuit of an effective B2B digital
marketing
strategy in an emerging market
Vieira, Valter Afonso
;
Almeida, Marcos Inácio Severo de
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 1085-1108
Persistent link: https://www.econbiz.de/10012153439
Saved in:
8
The geopolitics of supply chains : assessing the consequences of the Russo-Ukrainian war for B2B relationships
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-7
Persistent link: https://www.econbiz.de/10014380335
Saved in:
9
Customer relationship
marketing
: theoretical and managerial perspectives
Malhotra, Naresh K.
;
Agarwal, James
-
2021
Persistent link: https://www.econbiz.de/10012817819
Saved in:
10
Social media and B2B sales : an integrative framework and future directions
Agnihotri, Raj
;
John-Mariadoss, Babu
- In:
Industrial marketing management : the international …
102
(
2022
),
pp. 377-380
Persistent link: https://www.econbiz.de/10013259105
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