Social media analytics for business-to-business marketing
Raj Agnihotri, Khashayar Afshar Bakeshloo, Sudha Mani
| Year of publication: |
2023
|
|---|---|
| Authors: | Agnihotri, Raj ; Bakeshloo, Khashayar Afshar ; Mani, Sudha |
| Published in: |
Industrial marketing management : the international journal for industrial and high-tech firms. - New York, NY [u.a.] : Elsevier, ISSN 0019-8501, ZDB-ID 120124-4. - Vol. 115.2023, p. 110-126
|
| Subject: | Business markets | Organizational learning theory | Sales performance | Social media analytics | Social media marketing | Social Web | Social web | Online-Marketing | Internet marketing | B-to-B-Marketing | Business-to-business marketing | Lernende Organisation | Learning organization | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.indmarman.2023.09.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014454859