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~person:"Agrawal, Bhawna"
~subject:"India"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
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Search: subject_exact:"Brand equity"
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Asian Academy of Management journal : AAMJ
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Brand personality scale : how do Indian consumers interpret the personality dimensions?
Khandai, Sujata
;
Agrawal, Bhawna
;
Gulla, Anju
- In:
Asian Academy of Management journal : AAMJ
20
(
2015
)
1
,
pp. 26-47
Persistent link: https://www.econbiz.de/10011492968
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