Brand personality scale : how do Indian consumers interpret the personality dimensions?
Year of publication: |
January 2015
|
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Authors: | Khandai, Sujata ; Agrawal, Bhawna ; Gulla, Anju |
Published in: |
Asian Academy of Management journal : AAMJ. - Pinang : Penerbit Universiti Sains Malaysia, ISSN 1394-2603, ZDB-ID 2561103-3. - Vol. 20.2015, 1, p. 26-47
|
Subject: | brand | brand personality | brand association | brand loyalty | brand equity | Indien | India | Markenimage | Brand image | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand |
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