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~person:"Agrusa, Jerome"
~person:"Brodowsky, Glen"
~subject:"Product placement"
~subject:"Rundfunkpolitik"
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International business and economics research journal
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
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The impact of product placement on TV-induced tourism : Korean TV dramas and Taiwanese viewers
Su, Hung-jen
;
Huang, Yu-an
;
Brodowsky, Glen
;
Kim, Hyun Jeong
- In:
Tourism management : research, policies, practice
32
(
2011
)
4
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008907677
Saved in:
2
How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.
;
Agrusa, Jerome
- In:
International business and economics research journal
6
(
2007
)
10
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
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