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~person:"Ahearne, Michael"
~person:"Brown, Brian P."
~person:"Homburg, Christian"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Business-to-business channels"
~subject:"Markenimage"
~type:"article"
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Search: subject:"B-to-B-Marketing"
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Brand image
Business-to-business channels
Markenimage
B-to-B-Marketing
37
Business-to-business marketing
37
Lieferantenmanagement
12
Supplier relationship management
12
Beziehungsmarketing
9
Relationship marketing
9
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Salespeople
7
Verkaufspersonal
7
Marketing management
6
Marketingmanagement
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business-to-business marketing
5
Brand
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Customer value
4
Kundenwert
4
Markenartikel
4
Performance measurement
4
Performance-Messung
4
Selling
4
Verkauf
4
Advertising
3
Theorie
3
Theory
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Werbung
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B2B advertising
2
B2B marketing
2
Deutschland
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Economics of information
2
Firm performance
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Germany
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Informationsökonomik
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Internet marketing
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Ahearne, Michael
Brown, Brian P.
Homburg, Christian
Kumar, V.
Biedenbach, Galina
4
Christodoulides, George
4
Glynn, Mark S.
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Anees-ur-Rehman, Muhammad
2
Bengtsson, Maria
2
Casidy, Riza
2
De Chernatony, Leslie
2
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2
Ferguson, Jodie L.
2
Jiang, Yanxin
2
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2
Matanda, Margaret J.
2
O'Cass, Aron
2
Pitt, Leyland F.
2
Roper, Stuart
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Zhang, Jing
2
Aagerup, Ulf
1
Adeola, Ogechi
1
Ahmad, Fayez
1
Allison, Lee
1
Amoako, George Kofi
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Behl, Abhishek
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
1
Journal of marketing
1
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ECONIS (ZBW)
5
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1
Perceived globalness and localness in B2B brands : a co-branding perspective
Mohan, Mayoor
;
Brown, Brian P.
;
Sichtmann, Christina
; …
- In:
Industrial marketing management : the international …
72
(
2018
),
pp. 59-70
Persistent link: https://www.econbiz.de/10011887285
Saved in:
2
Partitioned pricing, price fairness perceptions, and the moderating effects of brand relationships in SME business markets
Ferguson, Jodie L.
;
Brown, Brian P.
;
Johnston, Wesley J.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 80-92
Persistent link: https://www.econbiz.de/10011645485
Saved in:
3
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
4
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
5
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
Saved in:
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