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~person:"Ahearne, Michael"
~person:"Godefroid, Peter"
~person:"Ivens, Björn Sven"
~person:"Kumar, V."
~person:"Snehota, Ivan"
~subject:"Brand management"
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Brand management
B-to-B-Marketing
43
Business-to-business marketing
43
Lieferantenmanagement
15
Supplier relationship management
15
Beziehungsmarketing
14
Relationship marketing
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Investitionsgütermarketing
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Performance-Messung
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Ahearne, Michael
Godefroid, Peter
Ivens, Björn Sven
Kumar, V.
Snehota, Ivan
Baumgarth, Carsten
8
Christodoulides, George
6
Binckebanck, Lars
5
Burmann, Christoph
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Homburg, Christian
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Keller, Kevin Lane
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Sarkar, Soumya
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Zablah, Alex R.
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Brown, Brian P.
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Donthu, Naveen
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Kotler, Philip
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Nyadzayo, Munyaradzi W.
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O'Cass, Aron
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Richter, Markus
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Schmitt, Jens
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Schultheiss, Björn
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Singh, Jaywant
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Ahlert, Martin
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Industrial marketing management : the international journal for industrial and high-tech firms
2
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ECONIS (ZBW)
2
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Climate change risks, sustainability and luxury branding : friend or a foe
Mahmoud, Ali B.
;
Kumar, V.
;
Fuxman, Leonora
;
Mohr, Iris
- In:
Industrial marketing management : the international …
115
(
2023
),
pp. 57-68
Persistent link: https://www.econbiz.de/10014454777
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2
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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