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~person:"Ahearne, Michael"
~person:"Godefroid, Peter"
~person:"Kumar, V."
~subject:"Allocation"
~subject:"Contingency theory"
~type_genre:"Article in journal"
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Search: subject:"B-to-B-Marketing"
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Ahearne, Michael
Godefroid, Peter
Kumar, V.
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Hung, Kuo-Ting
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
The journal of personal selling & sales management : JPSSM
1
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ECONIS (ZBW)
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Challenges of CRM implementation in business-to-business markets : a contingency perspective
Ahearne, Michael
;
Rapp, Adam
;
Mariadoss, Babu John
; …
- In:
The journal of personal selling & sales management : JPSSM
32
(
2012
)
1
,
pp. 117-129
Persistent link: https://www.econbiz.de/10009505513
Saved in:
2
Assessing the effect of marketing investments in a business marketing context
Kumar, V.
;
Sriram, S.
;
Luo, Anita
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 924-940
Persistent link: https://www.econbiz.de/10009384003
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