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~person:"Ahearne, Michael"
~person:"Homburg, Christian"
~person:"Kumar, V."
~subject:"Brand image"
~subject:"Business-to-business channels"
~subject:"Germany"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Business-to-business channels
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Markenimage
B-to-B-Marketing
24
Business-to-business marketing
24
Lieferantenmanagement
8
Supplier relationship management
8
Beziehungsmarketing
6
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6
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6
Verkaufspersonal
6
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business-to-business marketing
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Ahearne, Michael
Homburg, Christian
Kumar, V.
Biedenbach, Galina
4
Christodoulides, George
4
Brown, Brian P.
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
3
Anees-ur-Rehman, Muhammad
2
Backhaus, Klaus
2
Baumgarth, Carsten
2
Bengtsson, Maria
2
Bertini, Marco
2
Casidy, Riza
2
De Chernatony, Leslie
2
Ewing, Michael
2
Ferguson, Jodie L.
2
Glynn, Mark S.
2
Jiang, Yanxin
2
Marquardt, Adam J.
2
Matanda, Margaret J.
2
O'Cass, Aron
2
Pitt, Leyland F.
2
Roper, Stuart
2
Saraniemi, Saila
2
Shabbir, Rizwan
2
Sichtmann, Christina
2
Tavassoli, Nader T.
2
Zhang, Jing
2
Aagerup, Ulf
1
Adeola, Ogechi
1
Ahmad, Fayez
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Allison, Lee
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Amoako, George Kofi
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Anaza, Nwamaka A.
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Ashman, Rachel
1
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1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
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ECONIS (ZBW)
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1
Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
Saved in:
2
Von Robotern und Emotionen
Homburg, Christian
;
Schmitt, Jens
- In:
Harvard-Business-Manager : das Wissen der Besten
32
(
2010
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10008648312
Saved in:
3
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
Saved in:
4
Die Vermarktung von Systemen im Industriegütermarketing
Homburg, Christian
;
Stock-Homburg, Ruth
;
Kühlborn, Sven
- In:
Die Betriebswirtschaft : DBW
65
(
2005
)
6
,
pp. 537-562
Persistent link: https://www.econbiz.de/10003212685
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