Die Vermarktung von Systemen im Industriegütermarketing
Christian Homburg; Ruth Stock; Sven Kühlborn
| Year of publication: |
2005
|
|---|---|
| Authors: | Homburg, Christian ; Stock-Homburg, Ruth ; Kühlborn, Sven |
| Published in: |
Die Betriebswirtschaft : DBW. - Stuttgart : Schäffer-Poeschel, ISSN 0342-7064, ZDB-ID 213053-1. - Vol. 65.2005, 6, p. 537-562
|
| Subject: | B-to-B-Marketing | Business-to-business marketing | Lieferantenmanagement | Supplier relationship management | Leistungsbündel | Bundling strategy | Befragung | Interview | Kausalanalyse | Causality analysis | Deutschland | Germany |
| Extent: | graph. Darst |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | German |
| Notes: | Zsfassung in engl. Sprache |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003212685