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~person:"Ahearne, Michael"
~person:"Kumar, V."
~person:"Zablah, Alex R."
~subject:"Brand image"
~subject:"Business-to-business channels"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
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Brand image
Business-to-business channels
Markenimage
B-to-B-Marketing
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Business-to-business marketing
21
Lieferantenmanagement
5
Supplier relationship management
5
Beziehungsmarketing
4
Brand management
4
Customer value
4
Kundenwert
4
Markenführung
4
Relationship marketing
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4
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Performance measurement
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Performance-Messung
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Ahearne, Michael
Kumar, V.
Zablah, Alex R.
Biedenbach, Galina
4
Christodoulides, George
4
Brown, Brian P.
3
Mohan, Mayoor
3
Nyadzayo, Munyaradzi W.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of marketing
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ECONIS (ZBW)
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Establishing brand equity among business-to-business referral sources in the emerging markets : the case of specialty medical practice
Kumar, V.
;
Cohen, Greg S.
;
Rajan, Bharath
- In:
Industrial marketing management : the international …
51
(
2015
),
pp. 26-34
Persistent link: https://www.econbiz.de/10011422687
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2
What factors influence buying center brand sensitivity?
Brown, Brian P.
;
Zablah, Alex R.
;
Bellenger, Danny N.
; …
- In:
Industrial marketing management : the international …
41
(
2012
)
3
,
pp. 508-520
Persistent link: https://www.econbiz.de/10009546594
Saved in:
3
Energizing the reseller's sales force : the power of brand identification
Hughes, Douglas E.
;
Ahearne, Michael
- In:
Journal of marketing
74
(
2010
)
4
,
pp. 81-96
Persistent link: https://www.econbiz.de/10008826529
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