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~person:"Ahlers, Michael"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Marketingmanagement"
~subject:"Social web"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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Ahlers, Michael
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Social Branding : Strategien - Praxisbeispiele - Perspektiven
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ECONIS (ZBW)
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Soziale Medien im Business-to-Business-Geschäft : ein Praxisbericht
Schmitz, Christian
- In:
Social Branding : Strategien - Praxisbeispiele - …
,
(pp. 307-327)
.
2012
Persistent link: https://www.econbiz.de/10009553513
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